Run an Evidence-Led Authority Review

A local authority review asks whether relevant, credible sources support the business and whether useful site pages connect customers to its services. Link volume alone is not a reliable measure of local relevance.

Run an Evidence-Led Authority Review helps local businesses and agencies improve visibility, attract nearby customers and choose next steps for growth.

Review relevance before volume

Inspect the source, the surrounding context and the destination of an important link or mention. Local organisations, relevant publications and genuine business relationships can provide useful context. Do not assume a large count or third-party score proves that a source will help a particular service page.

Evidence to keep

  • Source relevance and editorial context
  • Accurate business identity
  • Destination page and customer usefulness

Connect useful pages to important services

A well-supported article may leave customers without a route to the service it discusses. Review internal links from useful pages to relevant service and location information. Keep anchor text descriptive and the path natural; adding unrelated links across the site weakens the experience.

Evidence to keep

  • Pages receiving useful external references
  • Relevant service-page destinations
  • Clear internal navigation and anchor text

Repair broken journeys and isolated pages

Check whether cited pages still load and whether important pages are reachable through normal navigation. Where a URL has moved, send visitors to the closest relevant replacement rather than an unrelated homepage. Confirm the response and customer journey after the repair.

Evidence to keep

  • Broken destination and response status
  • Relevant replacement where one exists
  • A working route from discovery to enquiry

What is Snoopra?

Snoopra is a local SEO and growth intelligence platform that helps businesses and agencies find where local customers are being lost, understand why competitors are winning, and choose the next action most likely to improve calls, bookings, visits, and sales.

How Snoopra connects evidence to action

Connect local search, website, profile and competitor evidence to a practical business decision.